CYBERSPACE – In the online context, there has always been tension between crafting an ad that “works” in the sense of getting surfers to click on it, and the goal of creating an ad which works in the larger, more important sense of the word – meaning advertising which not only...

By Juicy Jay Founder, JuicyAds.com A long time ago, when I would prove my ex-wife wrong in an argument, she would endlessly pivot to another topic and the fight would go on and on forever. Ultimately, the only choice in most debates was to just walk away. More recently, I found...

If you work online inside the adult industry and you are just beginning to carve out your web presence, you may wonder what mainstream media and outside businesses do to successfully operate ad and traffic networks. Here are four tried and true basics that are must-dos. 1. Other...

Pay-per-click (PPC) advertising directs traffic to websites when an ad is clicked. An advertiser (e.g. an entity with a product or service they want people to eventually pay for) pays a publisher (e.g. Google) to place an ad somewhere where people will see it – and the advertiser...

NEW YORK – It’s a good thing I don’t like popcorn, because if I were the kind of guy who likes to have a container of the stuff handy when watching drama play out, I’d need a bucket the size of swimming pool just to cover me through the end of the month in tracking the ongoing...

CYBERSPACE – From the inception of the commercial internet, there has been an ongoing game of sorts going on between advertisers, publishers and consumers. Ever hungry for clicks and the mission-critical sales they (hopefully) lead to, advertisers have experimented with an...

BENEATH THE FALLING SKY, NY – To me, the best part of any new or emerging entertainment-related technology isn’t the wondrous things we can do with it. It’s the guaranteed freak-out over the perils of the same technology we get to hear from people who are reflexively afraid of...

LOS ANGELES – I’ll be the first to admit that I’m easily confused at times – a function, perhaps, of my many years of dedicated pursuit of chemically-induced happiness. Still, there are times when my befuddlement stems not from my own eroding mental capacity, but from the fact...

SAN BRUNO, Calif. – If you’ve ever worked for an adult affiliate program, chances are you’re acutely aware of the problems individual affiliates can cause, often without meaning to do so. Whether it’s spamming the known universe with hardcore images which link to your sites, or...

PHOENIX – Often lost in the debate surrounding the Fight Online Sex Trafficking Act (“FOSTA”) and Stop Enabling Sex Traffickers Act (“SESTA”) is a question which seems like it should have been central to the conversation: Is a change in law really needed for prosecutors to target...