YNOT – The value of a good brand is impossible to quantify. Although in many ways the immediacy of the internet can help an individual or company create a brand in very little time, maintaining the integrity of that brand in a world where reputations can be killed just as quickly...

YNOT – This column begins a weekly series devoted to a practical topic: creating a portal using WordPress, a popular content management system (CMS) that is simple, intuitive and powerful enough to run almost any kind of website with ease. The software is free and open-source and...

By Daegan Smith YNOT – Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere. A new marketing landscape, the internet offers cheaper advertising space, as compared to traditional spaces like print, television,...

By Marc J. Randazza and Jason A. Fischer YNOT – It’s all about branding, baby. If you want any kind of business to succeed, it needs a memorable symbol, word or phrase that customers can use as a quick nudge to the portion of their gray matter that stores how they feel about the...

YNOT – In the article “For the Novice: Structuring RSS Feeds,” we investigated the two types of RSS feeds as well as the advantages and disadvantages of full summary and partial summary versions. The best technique to maximize a feed is to integrate the two techniques based on...

YNOT – Many of us have heard the business axiom “in niches are riches.” I’ve come to realize there is one even better rule when deciding what to promote and develop in the adult online industry: Follow the crowd … just don’t get lost in it.

YNOT – RSS is an acronym that stands for Really Simple Syndication, which is one of the formats most commonly used for distributing web content. One way a visitor may respond when he or she finds an interesting site is to bookmark the page or add the URL to their browser’s...

YNOT – When a company is looking to expand its website’s reach, it should consider whether or not translation is necessary. To answer this question, marketing managers need to consider which countries they already sell to and which countries they are trying to target. They also...

YNOT – If viewers hit your landing page and bail almost immediately, chances are you’re either failing to engage their attention or your search engine profile isn’t producing the results you want. Research indicates it takes the average user only seconds to decide whether to stay...

By Marc J. Randazza YNOT – The adult entertainment industry’s anti-piracy campaign is a just cause. It must not succumb to the temptation to conduct it the wrong way.