By Richard Buss You’ve heard it over and over again: “Sometimes less is more”. The saying has never been truer than it is with email campaigns. Marketers tend to believe end-users want long, vivid descriptions, but the goal of email marketing is to get the end user to the...

By Richard Buss The past few years have seen a large increase in social media’s use as a marketing tool, causing some people to question whether email marketing remains both practical and relevant. Without a doubt, social media use is increasing each year: It is estimated 78...

By Richard Buss The very first thing an email recipient sees is the subject line. This is the most important part of an email. Readers will decide to read or delete based on something as simple as a half-dozen words. Intriguing subject lines are critical to making readers open...

PRAGUE – All men may be created equal, but some adult industry members — men and women — stand out as beacons of industriousness, ethical business practices and commerce done right. The 2017 YNOT Awards will honor those people, selected by their peers. The polls opened Monday,...

By Richard Buss Email marketing makes use of electronic email as a direct digital method of advertising to both consumers and business associates (such as affiliates). Many companies make the mistake of thinking email marketing is not important, not effective or costs too much....

PHOENIX – BongaCash Ronni, the company’s affiliate manager, has been in the adult industry for only a few years, but in that brief time he’s learned a lot. For example, he’s become very aware of the value of listening to affiliates and webcam models. Feedback from both ends of...

By Richard Buss We put a lot of effort into making our emails friendly and eye catching and then fill them with great offers, but all of that is pointless if your potential reader does not open your emails in the first place. Open rates are the bread and butter of email...

MAMAIA, Romania – Women struck a blow for gender equality — at least in kart racing — June 6 during the YNOT Grand Prix’s Romanian debut. The official opening event for AWSummit fielded an equal number of female and male drivers — a first for the adult industry’s championship...

AUSTIN, Texas – David Letterman he’s not, but YNOT Group LLC co-owner Jay Kopita does a pretty good job of getting industry bigwigs to spill their guts on camera. He demonstrates his rare skill in the brand-new video series “VIP Quickies” presented by Diva Traffic. “VIP Quickies”...

MAMAIA, Romania – Webmasters will be able to feed their need for speed in Romania June 6 when YNOT Grand Prix’s 2017 circuit explodes from the starting line at AWSummit. This is the first time the adrenaline-fueled event has served as the official opener for the Romanian show,...