BEVERLY HILLS, Calif. – No matter how iconic a brand, an outdated website can negatively affect fan engagement. Take Hustler Hollywood’s e-commerce site, for example. A recent makeover gave the online store a fresh, hip look that was long overdue, in the process creating a destination that encourages shoppers to linger.

Although a few bugs remain at HustlerHollywood.com — including a broken newsletter sign-up form that pops up to fill the screen before users ever see the homepage — the new site incorporates a number of aesthetic upgrades that make the virtual shop more visually appealing than its previous incarnation. Large, sexy page headers and product sliders pique shoppers’ curiosity right away, luring them deeper into the catalog. Categorized navigation is much more intuitive, and social media icons are prominent.

A new blog also intrigues.

“HustlerHollywood.com is sleek and modern, representing our stores, and the items available on the site include our top sellers,” said Vice President of Retail Operations Philip Del Rio. “We are happy to be able to offers customers and fans of the Hustler brand who don’t live near our stores the opportunity to shop with us.”

HustlerHollywood.com stocks apparel and accessories as well as sex toys, gifts, jewelry, beauty items and lingerie.