Adult pleasure products manufacturer and sex tech developer Lovense marked the launch of its new Lush Mini by partnering with leading adult product distributor to offer “special in-store deliveries to retailers in the Salt Lake City area on August 20.”

In a statement issued this week, the company explained that Lovense representative Danielle Seerley joined Eldorado Marketing Manager Nathan Morimitsu to “personally deliver the newly launched Lush Mini to Black Velvet and Blue Boutique.” The visits also featured the rollout of “fresh in-store marketing materials to support the debut.”

“For this key launch, it was exciting to make a splash and see retailers’ reactions in person as the Lush Mini hit the shelves,” Seerley said.

Retailers “shared the enthusiasm,” according to the statement.

“Store associates were thrilled to have the new Lush Mini in stock and received basic product training,” the statement added. “This launch has been highly anticipated, and we can’t wait to introduce customers to this new option from Lovense.”

The statement noted that Eldorado carries the full Lovense range, “helping deliver the brand’s innovations directly to retailers and customers nationwide.”

Described as “a remote app-controlled G-spot vibrator,” the launch of the Lush Mini was announced late last month. With its compact design, Lovense said the Lush Mini is “the perfect choice for those exploring sex toys for the first time, offering a balance of powerful performance and ease of use in a beginner-friendly design.”

“At Lovense, we’re all about making pleasure accessible, meaningful, and empowering for everyone,” Dan Liu, CEO of Lovense, said at the time of the device’s release. “With Lush Mini, we wanted to create something that caters to both beginners and experienced users, offering a truly personalized experience. Lush Mini is a reflection of our ongoing commitment to innovation, putting control and intimacy directly in the hands of our users.”

For more information on the Lush Mini and other Lovense products, go to Lovense.com.