Earlier this month, Lovense officially launched “Lovense Academy,” which the pleasure products manufacturer and sex tech innovator describes as a “one-stop portal designed to empower global B2B partners with the marketing resources they need to grow their business.”

“More than just a resource hub, Lovense Academy represents a strategic step in strengthening the company’s B2B ecosystem,” Lovense said in announcing the launch of the Lovense Academy. “The platform centralizes approved brand materials and marketing assets – including product catalogs, new release updates, and promotional resources — while also providing the latest information on Lovense’s marketing activities, such as trade show photos and event highlights.”

With sections dedicated to the brand’s current product catalog, latest product releases, the new Lush Mini, Lovense software and apps and upcoming tradeshows and other events the company is slated to attend, the Lovense Academy offers retailers a variety of resources to aid in marketing and selling Lovense products.

Lovense said that looking ahead, “Lovense Academy will continue to expand its offerings, including online training, comprehensive marketing materials for all channels, marketing campaigns, and data enablement.”

“By bringing these resources together in one place, Lovense Academy empowers resellers to strengthen their marketing skills, boost efficiency, and ultimately achieve stronger sales results,” Lovense said.

For more information and details on Lovense’s new B2B portal, go to academy.lovense.com.

The launch of Lovense Academy continues a busy summer for the pleasure products brand, which unveiled its latest device, the Lush Mini, in August, describing it as “a remote app-controlled G-spot vibrator.

“At Lovense, we’re all about making pleasure accessible, meaningful, and empowering for everyone,” said Lovense CEO Dan Liu at the time of the release. “With Lush Mini, we wanted to create something that caters to both beginners and experienced users, offering a truly personalized experience. Lush Mini is a reflection of our ongoing commitment to innovation, putting control and intimacy directly in the hands of our users.”