YNOT – Montreal-based Mad Blanket Pictures has launched a website devoted to the exploration of the line between pleasure and pain through self-spanking, self-scratching and self-flagellation.Yes, the site represents a rather small niche, but model Lily Francfort believes devotees of the fetish are underserved. At iSpankMyself.com, the 25-year-old French-Canadian brunette hopes to present specialized erotic content not as some “out-there” fetish enjoyed by a few porn vixens, but as something cute, kinky girls next door—like her—enjoy.

While the website is devoted primarily to the pursuit of pain for sexual stimulation, Francfort said she also will offer experimenting with bondage, power dynamics and many other kinks, all of which she enjoys. She describes her work as intellectual, yet highly erotic; as visceral as it is rooted in self-knowledge.

iSpankMyself.com, which launched Friday, will be updated twice weekly with high-definition videos and photosets depicting Francfort engaged in masturbation while enjoying a little self-inflicted torment. She often uses her hands and nails, but also uses sex toys, BDSM implements and various everyday household objects. In the first few videos, visitors will find her employing a wooden spoon, a shoe and a paddleball game to spank, slap and smack her way to orgasm.

“The most wonderful thing about iSpankMyself.com is that it very clearly relies on Lily’s genuine passion for what she is doing,” a spokesman for upstart Mad Blanket said. “This passion is reflected in beautiful moans, wriggling toes, involuntary reactions and intense, never faked orgasms. While the focus is mostly on solo material, she has already invited a friend over to spank her, and it certainly won’t be the last time [that happens].”

Francfort said the most exciting aspect of the website for her is its experimental nature.

“I’m so excited to have the website up,” she said. “I’ve always been such a sexually adventurous person, and my biggest kink of all isn’t actually spanking, but wanting to share my exploration with others. The website is going to be an amazing way to connect with others who want to see fetish approached in a beautiful, slightly more natural way. There is so much BDSM porn out there, but I don’t think anyone has ever seen it presented quite like this.”

In addition to explicit videos and still images, the website offers Francfort’s bio, erotic stories and a blog that is updated frequently and used to connect with fans. Francfort also is active on Twitter, Tumblr and Fetlife.

iSpankMyself is part of the growing Mad Blanket network, which also includes TheArtOfBlowjob.com (Camille Crimson’s online exploration of fellatio), foot fetish site iUseMyFeet.com and à la carte download site TheBeautifulPorn.com.

The network is dedicated to the notion “porn can be beautiful, aesthetically and ethically,” Crimson said.