ATLANTA, Ga. – Starship Adult Store says the brand is “turning Southern charm into sex-positive storytelling” with the launch of its latest private-label collections, “On My Mind” and “Devil Got Bound.”

“Inspired by Georgia culture, slang, and sensual attitude, the line combines playful regional references with high-quality lubricants, sex toys, and approachable BDSM accessories designed to spark curiosity and boost basket size,” Starship said in announcing the new lines.

“With strong visual merchandising, cheeky product names, and price-accessible SKUs, the Georgia-themed collection is built to perform both in-store and online—especially for retailers looking to add novelty with purpose and regional personality,” Starship added.

According to the announcement, the On My Mind collection “leans into indulgence, humor, and flavor-forward pleasure.” The new line of lubricants includes flavors such as Sweet Tea, Chicken & Waffles, Banana Pudding, Peanut Butter, and Sweet as a Peach, alongside what Starship described as the “more versatile” Cumming in Georgia hybrid lubricant.

Complementing the new lubricants is “a wide range of vibrators and toys with unmistakably Southern names,” including Bless Your Heart Vibe, Georgia Peach, Peanut Vibe, Sic-Em Dong, Triple Play, Stoned Mountain, GA Heat, 5 Points, The Perimeter and Spaghetti Junction. The names are designed to give store staff “easy, story-driven selling points while keeping the products accessible to a broad customer base.”

Made for customers who are ready to explore kink and power play, the Devil Got Bound collection “brings a flirtatious BDSM edge to the lineup,” Starship said. The new line includes a blindfold, crop, paddle, collar and leash set and handcuffs. Starship said the set is “designed for beginners and curious couples who want to explore fetish play without intimidation.”

“This collection is about celebrating our home state and Georgians everywhere who are curious, playful, and ready to explore,” said Tiffany Rogers, VP of Starship. “We wanted to create affordable products that feel fun and culturally specific without sacrificing quality or education. On My Mind and Devil Got Bound do exactly that—they invite conversation, experimentation, and confidence, all at a non-intimidating price point, which is what great adult retail is all about.”

For more information, go to ShopStarship.com.