On Wednesday night, the founder of Playboy Magazine, Hugh Hefner, passed away. Hefner was an icon who created an everlasting sex brand

xHamster, saddened by his passing, has changed their logo to honor Mr. Hefner. xHamster has placed it’s logo, “the xHamster,” with a bowtie to honor Playboy and the world famous bunny ears over the “R” in xHamster

“Playboy was the start of all things sex in the mainstream,” said Alex Hawkins, xHamster’s VP. “We are deeply saddened by the loss of the icon, Hugh Hefner, and xHamster has placed a tribute in his honor. Always remember that LEGENDS NEVER DIE.”

xHamster will continue to recognize Playboy and Hugh Hefner for their accomplishments and successes.